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This image highlights digital signage in an outdoor space, displaying a range of ads covering topics like music, travel, and beauty. This image highlights digital signage in an outdoor space, displaying a range of ads covering topics like music, travel, and beauty.
* All images are for illustrative purposes only.

Take the Next Step into the Advertising Industry by Utilizing Your Screens

Discover LG DOOH Ads, a comprehensive Digital Out-Of-Home (DOOH) advertising platform that transforms ordinary screens into dynamic advertising venues. This powerful solution facilitates the monetization of existing screens, enabling screen owners to effortlessly receive and display ads without direct contact with advertisers, paving the way for new business opportunities.
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Advertisement Management

Media owners are keen on leveraging their screens for increased profitability, often using advertising as the primary approach. Therefore, effective advertisement management stands as a pivotal task. LG DOOH Ads is a platform that connects media owners with advertisers, simplifying interactions for them and enhancing the effectiveness and impact of the ads. It serves as a single access point, allowing users to manage both Direct Ads and Programmatic Ads, as well as monitor the audience data* seamlessly.
* Connecting with external solutions is necessary for advertising optimization and may result in additional costs.
Advertisement Management Advertisement Management

Two Ways to Operate Advertisements

This diagram outlines LG DOOH Ads' setup for Direct Ads and Programmatic Ads. It features Advertisers on the left, LG DOOH Ads in the center, and Media Owners (who are also Signage Owners) on the right, illustrating that LG DOOH Ads is available for either type of ad. This diagram outlines LG DOOH Ads' setup for Direct Ads and Programmatic Ads. It features Advertisers on the left, LG DOOH Ads in the center, and Media Owners (who are also Signage Owners) on the right, illustrating that LG DOOH Ads is available for either type of ad.

  • Direct Ads

    Media owners, who own and operate displays, engage directly with advertisers to secure advertising content and showcase it on their screens. Often, they need to adjust creatives to customize advertising materials for their specific environments. With LG DOOH Ads, they can conveniently expose advertisements on multiple displays.

  • Programmatic Ads

    Media owners connect with advertisers via a specialized platform, like LG DOOH Ads.
    In collaboration with ad tech companies, LG DOOH Ads manages a collection of content from advertisers and provides it to publishers. Display owners can now bypass the search for advertising content and seamlessly run multiple ads on their displays.

    * Revenue from advertisements will be shared between the media owner and LG, and the revenue may vary depending on the advertisement.

Maximum Convenience

LG’s DOOH Ads solution features a robust programmatic ads module. It provides a diverse array of customizable settings to provide the most convenient user experience and precise targeting of advertising content.
This image features a man and a woman standing next to a monitor displaying LG DOOH Ads' Programmatic Ads options, highlighted by simple icons. It indicates that users can set preferences such as content filtering, language settings, bottom price settings, and content approval. This image features a man and a woman standing next to a monitor displaying LG DOOH Ads' Programmatic Ads options, highlighted by simple icons. It indicates that users can set preferences such as content filtering, language settings, bottom price settings, and content approval.

Programmatic Ads Setting

  • AD Screening

    Filter out particular types of advertising content on your display. For instance, content from a coffee brand can be excluded from airing in cafes, allowing for optimal placement of ads.

  • Language Setting

    Media owners can specify the language of the ads to ensure content is regionally accurate and resonates with the local audience.

    * Language options may be limited or vary by country.

  • Bottom Price

    Setting prices facilitates clear communication between advertisers and publishers, helping advertisers estimate media costs and publishers manage their revenue efficiently.

  • Content Approval

    Publishers have the option to either automatically approve all content or exclude materials that conflict with their business ethos or values.

On the left, a woman watches a digital signage screen displaying an ad for a classical music concert, while on the right, another person checks attention data. On the left, a woman watches a digital signage screen displaying an ad for a classical music concert, while on the right, another person checks attention data.

Advertising Optimization

Merely displaying ads may not achieve desired results. LG DOOH Ads enhances ad effectiveness through optimization based on attention data. Using computer vision, the system measures audience engagement to tailor ad frequency, thus boosting the impact of the media displayed.
* Connecting with external solutions is necessary for advertising optimization and may result in additional costs.
This image shows the view from the digital signage itself, demonstrating how it analyzes foot traffic data of people nearby. This image shows the view from the digital signage itself, demonstrating how it analyzes foot traffic data of people nearby.

Audience Engagement Monitoring with Cameras

Several creatives are analyzed collectively,
with attention data collected via cameras to identify the most engaging content.
This image shows digital signage inside a cafe displaying an ad for fast delivery services. This image shows digital signage inside a cafe displaying an ad for fast delivery services.

Revenue Generation

LG DOOH Ads connects publishers with advertisers, enabling advertisers to display their messages on more screens and assisting media owners in sourcing quality advertisements for their displays. Our solution can help boost revenue through smart advertising techniques and creates synergy among all existing screens, allowing for seamless advancements without the need for additional devices.
This image shows speech bubbles from an advertiser and a media owner commenting on why LG DOOH Ads is beneficial for them. This image shows speech bubbles from an advertiser and a media owner commenting on why LG DOOH Ads is beneficial for them.
* Revenue from advertisements will be shared between the media owner and LG, and the revenue may vary depending on the advertisement.

Dashboard and Reports

Tracking the current status and monitoring historical data across multiple devices is now simpler than ever. LG DOOH Ads’ intuitive dashboard and detailed reports offer a quick snapshot of comprehensive advertising operations, simplifying management.
  • This image shows a laptop screen displaying the LG DOOH Ads’ Dashboard.

    Dashboard

    The LG DOOH Ads Dashboard allows users to easily monitor the status of device, venue, and programmatic ad revenue.

  • This image shows a laptop screen featuring LG DOOH Ads' Reports.

    Reports

    Data from devices and content stored on the cloud server are utilized to produce reports for both advertisers and publishers, facilitating more informed decision-making.

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