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LG OLED TV 77 Inch C1 Series Cinema Screen Design 4K Cinema HDR webOS Smart with ThinQ AI Pixel Dimming

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LG OLED TV 77 Inch C1 Series Cinema Screen Design 4K Cinema HDR webOS Smart with ThinQ AI Pixel Dimming

Name: LG OLED TV 77 Inch C1 Series Cinema Screen Design 4K Cinema HDR webOS Smart with ThinQ AI Pixel Dimming
Brand: LG UAE
SKU: OLED77C1PVB
Rating: 4.7 (2580 reviews)

Key Features

LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
Advanced α9 Gen4 AI processor 4K for ultimate picture & sound
Exceptional cinema & sport with Dolby Vision IQ and Dolby Atmos
Smart LG technology, LG AI ThinQ
webOS Smart TV with Pointing and Wheel Control Magic Remote

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Key Features

LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
Advanced α9 Gen4 AI processor 4K for ultimate picture & sound
Exceptional cinema & sport with Dolby Vision IQ and Dolby Atmos
Smart LG technology, LG AI ThinQ
webOS Smart TV with Pointing and Wheel Control Magic Remote

Choose your Size

Add to Compare

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LG OLED TV 77 Inch C1 Series Cinema Screen Design 4K Cinema HDR webOS Smart with ThinQ AI Pixel Dimming

Stock List

The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.

CES Innovation Awards 2021move

LG 48C1move

Gaming

CES 2021 Innovation Awardmove

LG 83C1move

Video Displays

CES 2021 Innovation Awardmove

LG 83C1move

Gaming

TechRadarmove

LG 65C1move

"LG C1 offers the best blend of price and performance.“(04/2021)

T3move

LG 65C1move

"Still the OLED TV to buy in 2021." LG OLED65C1, T3, 04/2021

HDTVTestmove

LG 55C1move

"our top pick for a gaming TV in 2021"

What Hi-Fi?move

LG 65C1move

"A fabulously punchy and detailed picture..."(04/2021)

TechRadarmove

LG C1move

"LG C1 OLED TV is almost ready to dazzle your eyes.“(04/2021)

*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

It's about LG OLED C1 Series' Award winning information. The mark of Awards and reviews from some kinds of forums that promotes excellence of LG OLED C1 series are included.

Award Winning
Recognized by
Worldwide Experts

“LG C1 offers the best blend of price and performance.”
-LG 65C1, TechRadar, 04/2021

“Still the OLED TV to buy in 2021.”
-LG 65C1, T3, 04/2021

“A fabulously punchy and detailed picture…”
-LG 65C1, What Hi-Fi?, 04/2021

“CES® Innovation Awards are granted to products based upon materials submitted by the honorees.
CTA neither verifies the accuracy of any submissions nor tests any products.”

LIGHT UP YOUR WORLD with SELF-LIT PiXELS

LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

A scene of the moon, LED on the left side with unclear black and OLED on the right with perfect black(play the video)

*Screen images simulated.

SELF-LIT PiXELS.
million reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

FIND OUT MORE

A TV screen showing milky way, blue sky, and explosion of colorful dust with great quality(play the video)

Infinite Contrast

OLED puts LED in the shade.

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

100% Color Fidelity

OLED passes with flying colors.

Global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity. This means that the colors you see on the screen closely match the colors of the original image. So everything you watch looks as the creator intended.

A frame capturing the scenery of a magnificent mountain(play the video)

*Color fidelity determines whether a display's color accuracy is Delta E ≦2 across 125 color samples.
**83-inch LG OLED panel will be certified in the first half of 2021.

100% Color Volume

A dazzling display of color.

LG OLED TVs achieve full Color Volume thanks to the excellent color reproduction technology of LG TVs. With 100% Color Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D color space that covers the TV's full luminance range. This means that colors remain vivid and lifelike with full saturation no matter how bright or dark the display.

In bright scene, A girl is lying on the grass and the entire color gets clearer and more vivid as color volume rises from 70% to 100%. In dark scene, a girl is holding a colorful umbrella and the entire color gets clearer and more vivid as color volume rises from 70% to 100%.

*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
*70% Color Volume refers to LG's UHD TVs.
*Images simulated to enhance feature understanding.

OLED Cinema.
The award for best picture goes to…

LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% color fidelity, movies are seen how they're meant to be seen.

FIND OUT MORE

Entertainment

Home to all your favorites.

Access the Apple TV app and Netflix. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

*Netflix streaming membership required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
***Supported service may differ by country.

Dolby Vision IQ & Dolby Atmos

A transformative TV experience.

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

*Screen images simulated.

Christopher Nolan doing an interview in a theatre room

FILMMAKER MODE™

The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

LG’s TV processing technology graph in the middle between input image on the left and vivid output on the right

HDR 10 Pro

Get the full range of enjoyment.

LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance color, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.

OLED Gaming.
It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.

FIND OUT MORE

Partnerships with
Game Industry Leaders

An unbeatable combo.

LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync™ Premium certified TV. We also teamed up with AMD FreeSync. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.

The Latest Gaming Specs

Play at the highest standard.

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics to give you a more lifelike experience and a better chance of winning. Additionally, OLED C1 and G1 are now the world's first TVs to support the incredible Dolby Vision® HDR at 4K 120Hz for gaming, enhancing the playing experience to previously unseen levels.

A display is showing a game scene that a man is holding a gun in the middle of a war in first person view. On the scene there is a game dashboard popped up. A game optimizer display is popped up when the game optimizer button is clicked on game dashboard.

Game Setting Controls

Complete and convenient control over game settings.

Game Optimizer provides optimized settings for various game genres including FPS, RPG, and RTS. You can access everything in one place for greater control over picture and sound. And toggle VRR, NVIDIA G-SYNC, and AMD FreeSync™ technologies. The new Game Dashboard is a simplified menu that lets you quickly check or make adjustments to certain game settings on the fly — all during gameplay. While the dashboard is open, you can go back to the optimizer to access more settings or change the color of the gaming style head up display.

*Availability of software updates may vary depending on model and region.
**The service will be available from the second half of the year.
***NVIDIA G-SYNC and AMD FreeSync™ Premium are only supported on Z1, G1, C1, and B1 models.

OLED Sport.
TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. Fast sporting action with smooth motion means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events.

FIND OUT MORE

OLED Motion Pro

You've never seen movement like this.

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

*Screen images simulated.

Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

*Usage may vary by country.

A family sitting on a couch watching soccer on TV

Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

*Speakers sold separately.

OLED Design.
Innovation of unbelievable proportions.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away — they not only complement your home interior, they enhance it.

Find Out More

A TV showing a tree emitting purple light in a luxurious house setting

α9 Gen4 AI Processor 4K

Brains that will blow your mind.

At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

FIND OUT MORE

Two scenes automatically optimized in both picture and sound by a9 Gen4 AI Processor(play the video)

*Screen images simulated.

AI Picture Pro

This is what pro looks like.

Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.

Watch the full video

*AI Picture Pro will not work with any copyright-protected content on OTT services.

AI Sound Pro

Sound turned up to pro.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

Watch the full video

LG OLED.
We care about the bigger picture.

LG OLED TVs are safer for you and the environment than LED TVs. Because our TVs use self-lit pixels, it's more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognized as eco-friendly with reduced risk of hazardous emissions.

A word ‘OLED’ filled with a nature image sliding in from right(play the video)

Eye Comfort

Watch in comfort for longer.

If you worry about you and your family's eyes, LG OLED TVs provide a more comfortable way to watch for longer. They've been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.

This is the card describing the "Eye Comfort Display". This is a scene of a boy watching TV in a prone position. Four logos have been placed for "Eye Comfort Display" certification.

*LG OLED TV sets, except LG OLED R, have been certified as low-blue light displays by TUV-Eyesafe®.
*LG OLED TV panels have been certified as flicker-free and discomfort glare free by UL.

Caring is in our nature.

LG OLED TVs are officially kinder to the planet. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.

Comparison of display layer composition of backlit LED TV and self-lit OLED TV(play the video)

*LG OLED TV sets and panels have received Eco-Product certifications from SGS.
**Only C1 and G1 models are currently certified.
***Z1, B1, and C1 models will be certified at a later date.

ThinQ AI

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

Find Out More

A TV screen showing various contents listed and recommended by LG AI ThinQ

A TV screen displaying newly designed home screen with personalized contents and channels

New Home

Welcome to your new home.

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

Core functions of magic remote control shown in pictogram

New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.

*NFC support may differ by model.

Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. You can control your LG OLED TV with your voice and access entertainment faster.

*Supported menus and apps may vary by country.
**Menus displayed may be different upon release.
***Voice Command availability may vary by products and countries.

*This product does not include an antenna or the cables to connect an antenna or external devices.

This is a Web AR simulation image of LG OLED TV. Mobile phone images are overlapped on a minimalist space. There is a QR code at the bottom right.

Virtually place
true-to-scale TVs.

INSTALL NOW

*LG TV & Audio AR Experience is available for download on the App Store and Google Play.

Expand to find the right TV for you.

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oled-buying-guide
	Z1	G1	C1	B1	A1

Features	The Zenith of LG OLED TV	Our Greatest 4K OLED TV	Our Most Chosen OLED TV	A Brilliant All-round OLED TV	An Accessible OLED TV for everyone
Display	8K (7680x4320) 88"	4K (3840x2160) 77 / 65"	4K (3840x2160) 83 / 77 / 65 / 55 / 48"	4K (3840x2160) 77 / 65 / 55"	4K (3840x2160) 65 / 55"
Audio	88": 4.2ch / 80W	4.2ch / 60W	2.2ch / 40W	2.2ch / 40W	2.0ch / 20W
Stand	88": stand	Wall-mount	Stand	Stand	Stand
Processor	α9 Gen4 AI Processor 8K	α9 Gen4 AI Processor 4K	α9 Gen4 AI Processor 4K	α7 Gen4 AI Processor 4K	α7 Gen4 AI Processor 4K
Processing	AI Picture Pro(8K), AI Sound Pro	AI Picture Pro, AI Sound Pro	AI Picture Pro, AI Sound Pro	AI Picture, AI Sound	AI Picture, AI Sound
Color	100% Color Fidelity / Color Volume	100% Color Fidelity / Color Volume	100% Color Fidelity / Color Volume	100% Color Fidelity / Color Volume	100% Color Fidelity / Color Volume
Eye Comfort	Low-blue light, Flicker-free	Low-blue light, Flicker-free	Low-blue light, Flicker-free	Low-blue light, Flicker-free	Low-blue light, Flicker-free
HDR	Dolby Vision IQ / HDR10 Pro / HLG	Dolby Vision IQ / HDR10 Pro / HLG	Dolby Vision IQ / HDR10 Pro / HLG	Dolby Vision IQ / HDR10 Pro / HLG	Dolby Vision IQ / HDR10 Pro / HLG
Bandwidth	4 x HDMI 2.1	4 x HDMI 2.1	4 x HDMI 2.1	2x HDMI 2.1 / 2x HDMI 2.0	3 x HDMI 2.0
HDMI features	ALLM/eARC	ALLM/eARC	ALLM/eARC	ALLM/eARC	ALLM/eARC
VRR	VRR / NVIDIA G-Sync/FreeSync	VRR / NVIDIA G-Sync/FreeSync	VRR / NVIDIA G-Sync/FreeSync	VRR / NVIDIA G-Sync/FreeSync	-
Gaming	Game optimizer/Dashboard / HGiG	Game optimizer/Dashboard / HGiG	Game optimizer/Dashboard / HGiG	Game optimizer/Dashboard / HGiG	Game optimizer/Dashboard / HGiG
Smart	HomeKit, Airplay	HomeKit, Airplay	HomeKit, Airplay	HomeKit, Airplay	HomeKit, Airplay
Voice Control	Hands-free Voice Control	Hands-free Voice Control	Remote	Remote	Remote
Platform	webOS 6.0	webOS 6.0	webOS 6.0	webOS 6.0	webOS 6.0
	WHERE TO BUY	WHERE TO BUY	WHERE TO BUY	WHERE TO BUY	WHERE TO BUY

Collapse All

oled-buying-guide


Features
Display
Audio
Stand
Processor
Processing
Color
Eye Comfort
HDR
Bandwidth
HDMI features
VRR
Gaming
Smart
Voice Control
Platform

oled-buying-guide
Z1	G1	C1	B1	A1

The Zenith of LG OLED TV	Our Greatest 4K OLED TV	Our Most Chosen OLED TV	A Brilliant All-round OLED TV	An Accessible OLED TV for everyone
8K (7680x4320) 88"	4K (3840x2160) 77 / 65"	4K (3840x2160) 83 / 77 / 65 / 55 / 48"	4K (3840x2160) 77 / 65 / 55"	4K (3840x2160) 65 / 55"
88": 4.2ch / 80W	4.2ch / 60W	2.2ch / 40W	2.2ch / 40W	2.0ch / 20W
88": stand	Wall-mount	Stand	Stand	Stand
α9 Gen4 AI Processor 8K	α9 Gen4 AI Processor 4K	α9 Gen4 AI Processor 4K	α7 Gen4 AI Processor 4K	α7 Gen4 AI Processor 4K
AI Picture Pro(8K), AI Sound Pro	AI Picture Pro, AI Sound Pro	AI Picture Pro, AI Sound Pro	AI Picture, AI Sound	AI Picture, AI Sound
100% Color Fidelity / Color Volume	100% Color Fidelity / Color Volume	100% Color Fidelity / Color Volume	100% Color Fidelity / Color Volume	100% Color Fidelity / Color Volume
Low-blue light, Flicker-free	Low-blue light, Flicker-free	Low-blue light, Flicker-free	Low-blue light, Flicker-free	Low-blue light, Flicker-free
Dolby Vision IQ / HDR10 Pro / HLG	Dolby Vision IQ / HDR10 Pro / HLG	Dolby Vision IQ / HDR10 Pro / HLG	Dolby Vision IQ / HDR10 Pro / HLG	Dolby Vision IQ / HDR10 Pro / HLG
4 x HDMI 2.1	4 x HDMI 2.1	4 x HDMI 2.1	2x HDMI 2.1 / 2x HDMI 2.0	3 x HDMI 2.0
ALLM/eARC	ALLM/eARC	ALLM/eARC	ALLM/eARC	ALLM/eARC
VRR / NVIDIA G-Sync/FreeSync	VRR / NVIDIA G-Sync/FreeSync	VRR / NVIDIA G-Sync/FreeSync	VRR / NVIDIA G-Sync/FreeSync	-
Game optimizer/Dashboard / HGiG	Game optimizer/Dashboard / HGiG	Game optimizer/Dashboard / HGiG	Game optimizer/Dashboard / HGiG	Game optimizer/Dashboard / HGiG
HomeKit, Airplay	HomeKit, Airplay	HomeKit, Airplay	HomeKit, Airplay	HomeKit, Airplay
Hands-free Voice Control	Hands-free Voice Control	Remote	Remote	Remote
webOS 6.0	webOS 6.0	webOS 6.0	webOS 6.0	webOS 6.0
WHERE TO BUY	WHERE TO BUY	WHERE TO BUY	WHERE TO BUY	WHERE TO BUY

*Magic Tap feature may differ by region or country.
**HDMI 2.1, HDMI 2.0 Bandwidth Ports.

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From OLED to Smart TVs with unlimited content, and LED televisions with exceptional image quality – there’s an LG TV for every room in your house. Mount them on the wall or rest them on a media centre. And if you want to elevate the audio in your home an LG soundbar product may be right for you. Soundbars for your TV enhance all sound emitted from it, resulting in a more cinematic experience. With a wide range of soundbars to choose from, there's a product for everyone.

LG OLED TV 77 Inch C1 Series Cinema Screen Design 4K Cinema HDR webOS Smart with ThinQ AI Pixel Dimming

Stock List

Award WinningRecognized byWorldwide Experts

LIGHT UP YOUR WORLD with SELF-LIT PiXELS

What makes OLED unlike anything else?

SELF-LIT PiXELS.million reasons to love OLED.

OLED puts LED in the shade.

OLED passes with flying colors.

A dazzling display of color.

OLED Cinema.The award for best picture goes to…

Home to all your favorites.

A transformative TV experience.

The director's vision brought to life.

Get the full range of enjoyment.

OLED Gaming.It's game over for the competition.

An unbeatable combo.

Play at the highest standard.

Complete and convenient control over game settings.

OLED Sport.TV in a league of its own.

You've never seen movement like this.

Never miss your team play.

A clear home advantage.

OLED Design.Innovation of unbelievable proportions.

Brains that will blow your mind.

This is what pro looks like.

Sound turned up to pro.

LG OLED.We care about the bigger picture.

Watch in comfort for longer.

Caring is in our nature.

Think you know smart?Think again.

Welcome to your new home.

More like a magic wand.

Your central hub of convenience.

Virtually place true-to-scale TVs.

Expand to find the right TV for you.

Compare

Award Winning
Recognized by
Worldwide Experts

SELF-LIT PiXELS.
million reasons to love OLED.

OLED Cinema.
The award for best picture goes to…

OLED Gaming.
It's game over for the competition.

OLED Sport.
TV in a league of its own.

OLED Design.
Innovation of unbelievable proportions.

LG OLED.
We care about the bigger picture.

Think you know smart?
Think again.

Virtually place
true-to-scale TVs.