The LG logo is a wordmark and circular face mark introduced in 1995 to express LG's brand belief, 'Life's Good.'
Full of personality, the smiling logo signals humanity and intelligence — the two pillars of our Emotionally Intelligent Design philosophy.
We always apply it with confidence to make every touchpoint feel uniquely LG.
Primary Logo
For instant brand recognition across all touchpointsThe LG logo is available in multiple color variants — Heritage Red on grey, Heritage Red on white, mono black, and mono white — to maintain legibility across gradients, photography, and flat color backgrounds. Each variant follows minimum contrast ratio guidelines for accessibility compliance.
Each system maintains the LG logo at the defined "X" unit and uses standardized spacing ratios to preserve visual balance,
equal hierarchy, and consistent vertical alignment between logos.
Clearspace
For co-branded partnerships, use the LG Partnership Template to ensure visual balance, equal hierarchy, and consistent vertical alignment between logos.
Digital Logo Play is LG's motion design system that animates the brand logo with emotion and interaction. Built for digital-first experiences, the logo bobs, bows, winks, and reacts to user context — making every screen feel warm, witty, and uniquely LG.
Digital Logo Play
Allows us to engage and tell storiesAppearing
Bobbing to music
Bowing
Look around
Amazed
Spinning
Nodding
Wink
