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LG has always found exceptional answers
to your everyday questions
Hover over each question to reveal the story,
and click to explore more.
Tap each question to reveal the story,
and tap again to explore more.
Since 1958, we’ve been turning everyday home hassles into smart solutions.
Discover how we’ve been answering life’s daily questions, one innovation at a time.
*This video was created using AI.
*Certain scenes were recreated based on historical references and global campaign materials.
*Visual representations of advertisements, outdoor media, and campaign executions are artistic recreations and do not depict actual events
*Campaign examples are shown for illustrative purposes only
A teaser visual for upcoming content with the text 'Our Stories Coming Soon' on a dark background.
What was I looking for again?
A teaser visual for upcoming content with the text 'Our Stories Coming Soon' on a dark background.
Is this really clean?
A teaser visual for upcoming content with the text 'Our Stories Coming Soon' on a dark background.
Why is this already watered down?
A teaser visual for upcoming content with the text 'Our Stories Coming Soon' on a dark background.
What was I looking for again?
A teaser visual for upcoming content with the text 'Our Stories Coming Soon' on a dark background.
Is this really clean?
A teaser visual for upcoming content with the text 'Our Stories Coming Soon' on a dark background.
Why is this already watered down?
A teaser visual for upcoming content with the text 'Our Stories Coming Soon' on a dark background.
What was I looking for again?
A teaser visual for upcoming content with the text 'Our Stories Coming Soon' on a dark background.
Is this really clean?
A teaser visual for upcoming content with the text 'Our Stories Coming Soon' on a dark background.
Why is this already watered down?
I just want a peek
Do I have to open the fridge?
*This content includes AI-generated images for illustrative purposes.
Knock twice and find out.
It’s a whole new way to look inside
without letting the cold out:
LG InstaView™
A simple question. A new direction.
People know what’s in their fridge.
Yet they constantly open the door
without giving it a second thought.
But LG did.
We noticed, every time, you lose cold air and energy.
It may seem trivial, but it quickly adds up.
So we added a separate space for the things you use most,
introducing Door-in-Door™ in 2010.
Then we kept asking:
Why open the door just to see inside?
What if the door became a window?
We looked closer at the hassles that most people overlook,
and changed the course of the refrigerator.
Knock There’s always a way.
What if the door itself became a window? It sounded simple enough.
Making it work was anything but. The door had to be transparent without compromising cooling performance.
Our first idea was ordinary glass. But condensation from poor insulation
made it hard to keep the fridge cold. So our research continued.
The answer came from an unexpected place: glass used in ship wheelhouses built to withstand extreme weather.
We developed Low-E coated glass with leading glassmakers, designed to let light through while keeping the cold in.
Then we added a special panel that turns transparent with two knocks.
It all came together in 2016
when we reduced cold-air loss
keeping everything inside fresh
with LG InstaView™.
The door that changed everyday life
InstaView™’s innovation expanded across the kitchen,
reaching SKS wine cellars in 2019
and InstaView™ ovens in 2020.
Recognized by the world’s three major design awards
and CES Innovation Awards,
with global cumulative sales surpassing 5.3 million units as of July 2026,
InstaView™ changed how we think about the refrigerator
and established a new standard for how we use appliances.
A better life doesn’t happen by magic.
It starts when we don't accept the inconveniences we
live with, and find new ways to make life better.
That’s how every day becomes a little more special.
Life Asks, LG Answers
Is it really clean?
How do I know if I can’t see?
*This content includes AI-generated images for illustrative purposes.
A reassuring deep-cleaning solution,
Steam Technology
Looking clean vs.being clean
For years, water and detergent seemed enough. But there was a limit to lingering odors in the laundry,
contamination deep within fabrics, and the germs left on dishes.
People wanted more reassurance: “I wish I could feel better about the things I use every day.”
As expectations for cleanliness grew, so did our questions.
Ultra-fine Steam Technology for invisible care
In 2003, we began researching steam technology.
Boiling water wasn’t enough.
The steam had to reach deep into fabrics
and hard-to-reach spots in dishes,
without damage to fabrics or excess moisture.
It was a difficult challenge, but we wouldn’t compromise.
Our research grew more refined, more precise.
After more than two years of persistence, in 2005,
LG presented the first steam washer with a dual-injection system
—combining high-temperature steam and detergent water spray.
Instead of intermittent bursts, a continuous spray method was engineered to effectively eliminate stubborn stains and smooth out wrinkles with powerful steam delivery.
LG Steam Technology a true LG heritage
LG’s journey with steam didn’t stop with washers.
By 2007, we broadened the steam ecosystem to dryers and dishwashers,
and the launch of LG Styler™ in 2011 opened a new category for clothing care, In 2024,
we developed a powerful high-pressure steamer based on 50,000 customer responses.
Another step in our technology’s continuing evolution.
Steam Technology now spans laundry and kitchen appliances alike,
standing as one of LG’s iconic technical heritages.
Because cleaning’s just the beginning.
Our technology goes deeper to care for the whole family and help keep every day healthier.
Life Asks, LG Answers
How can I can I get get bar-quality
ice
at home?
*This content includes AI-generated images for illustrative purposes.
Consider it done!
Craft Ice™ uses
the freezing principle of icicles
to create crystal-clear spheres,
perfect to the last sip.
Ice, the finishing touch
As home bars became more popular,
people became more sophisticated and discerning.
But getting the round, carved ice bartenders use
meant using special molds or a separate ice maker,
leaving people to wonder,
“Isn’t there an easier way to do this?”
That changed the way we looked at ice.
Ice shape and size affect how quickly a drink dilutes
and how long its aroma lingers.
So we approached it as the perfect finishing touch.
This pursuit of a refined, at-home drinking experience
inspired our ice-making technology.
The ‘Round Ice’ Project
In 2012, LG set out to create perfectly round ice.
The first prototype in 2013 got the shape right. But achieving crystal clarity proved harder.
Joining two halves left white bubbles and a visible seam.
The breakthrough came from nature.
Our researchers looked at icicles, which stay clear as they slowly freeze.
They applied this principle to a sphere, the optimal shape for a slower melt.
Then they analyzed countless cups and tumblers to arrive at the ideal 5cm size.
In 2019, years of research led
to the refrigerator
with this technology:
LG InstaView™ with Craft Ice™.
Ice for Every occasion
From Craft Ice™, we expanded our vision for ice.
Today, there’s ice for all kinds of drinks.
From hard, slow-melting Craft Ice™
and Mini Craft Ice™ for different glassware,
to quick-chilling Crushed Ice
and essential Cubed Ice.
We do more than cool drinks.
Our premium ice elevates the drinking experience
with Ice Solutions for every occasion,
from morning coffee to evening gatherings.
It’s the little things that make a moment.
We made the smallest details count
so every drink can be savored.
Life Asks, LG Answers
What do I do with something
I’ve only worn once?
*This content includes AI-generated images for illustrative purposes.
No need to wash it!
Just hang it up.
Wrinkles, odors, and dust. Gone.
Fresh and ready to wear.
Meet LG Styler™,
a whole new way to care for clothes.
Big ideas can start small
Garment care used to mean one of two things:
a washing machine or an iron.
But LG wondered.
What if we could care for clothes
without washing them every time?
The answer, it turned out, didn't start in a lab.
It started on a business trip.
2001. In a hotel room,
Head of R&D Jo Seong-jin was staring at a wrinkled jacket in his suitcase.
His wife had a simple suggestion:
“Turn on the shower. The steam will smooth it out.”
A little piece of everyday wisdom. And the beginning of a whole new category in garment care.
So began a nine-year journey
Following the product concept planning in 2002,
we officially began development in 2006
to turn a bold idea into reality.
There was no appliance like it, and no roadmap to follow.
We brought together technologies from across LG.
Steam technology from washing machines.
Precision temperature control from refrigerators.
Airflow control from air conditioners.
Piece by piece, we built, tested,
and refined until we found the answer.
Moving Hanger shakes clothes
out to remove dust and debris the way people like to do by hand.
TrueSteam™ heats water to 100°C, creating ultra-fine steam, to reach deep into the fabric and tackle odor and buildup.
Nine years of development. Countless challenges and tests.
In 2011, LG Styler™ finally arrived.
Beyond garment care, now part of everyday styling
Styler kept evolving after its 2011 debut.
Adding the Pants Press for sharp, precise lines,
and listening to 50,000 customers to introduce the
High-Pressure Handy Steamer—
letting you smooth out wrinkles effortlessly,
right on the hanger.
From the pieces you save for special occasions
to your everyday go-tos,
just hang them up after wearing and they’ll be ready for tomorrow.
Our solution to an everyday inconvenience
is now changing how we care for clothes
and how we get dressed every day.
Life Asks, LG Answers
Why can’t my fridge
fit my
kitchen?
*This content includes AI-generated images for illustrative purposes.
Turns out, it can.
With Fit & Max:
4mm of clearance outside,
plenty of room inside.
Designed for style and function
Appliance design has evolved beyond function
to become part of the décor.
So a refrigerator that sticks out feels out of place.
Even in markets where capacity has been a priority,
people began looking for a built-in look
that blends seamlessly with their cabinetry.
But a shallower refrigerator meant sacrificing capacity.
How could we get the slim fit of a built-in
and the maximum capacity of a full-size refrigerator?
The challenge was set:
bring beauty and practicality together
without compromising.
That became the starting point for Fit & Max.
4mm of clearance, 45% thinner. Reengineered for a better fit.
Reducing a 22mm gap to just 4mm may sound simple. But the closer to the wall, the harder the door is to open.
A narrow gap can also trap heat and affect cooling. We had to reengineer the refrigerator entirely.
We tackled the challenges with precision. Zero Clearance™ Hinge uses a special joint mechanism
that keeps the door from hitting the wall, and lets it open to ≈108° with just 4mm of clearance.
Thin Door technology achieves a 45% slimmer profile, incorporating high-performance vacuum insulation
and more compact internal components.
A front ventilation system safely directs heat from the machine compartment forward.
Finally, in 2025,
we found a way to bring together
a seamless built-in look and
generous capacity in Fit & Max.
A new expression of the premium kitchen
Since 2025, Fit & Max’s innovation
has been about more than reducing size.
It aligns flush with surrounding cabinetry to streamline your kitchen lines, allowing the doors to open wide even in tight spaces. Together, they offer a new way to enjoy a more spacious and beautiful kitchen.
Listening to customers around the world,
we evolved the refrigerator beyond food storage
into a solution that elevates a space.
Our technology preserves the character of a space
while allowing more freedom in everyday life.
Fit & Max completes your kitchen in a whole new way.
Life Asks, LG Answers
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